FOUNDATION
The Three Webs
The Internet is not being replaced. A business now has to remain effective for humans while becoming interpretable by AI and actionable by Agents.
HUMAN WEB
Sell to people
Website, SEO, content, UX, trust, conversion, analytics, reputation.
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AI WEB
Be understood by AI
AI discovery, AEO, GEO, entities, structured data, machine-readable information, provenance and evidence.
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AGENT WEB
Sell to machines
Agents, capabilities, discovery, Agent Cards, ARD, A2A, MCP, permissions, verification and transactions.